Patrick Guetta

Too Cute! (1987–2000)

Founded and co-created Too Cute! an apparel company specializing in designing, producing, and selling licensed apparel. Secured licenses with every major Hollywood studio.

Mr. Brainwash Apparel (1996–1998)

Founded and operated an apparel company that reimagined corporate logos and slogans into unique creative expressions. Oversaw all aspects of the business, including design, production,

and marketing.

The World of Vintage T-Shirts (2000–2009)

Founded and co-created a retail store specializing in selling vintage T-shirts. Collaborated with Taschen to publish the book Vintage T-Shirt.

It’s a Wonderful World Inc. “Mr. Brainwash Art” (2009–2024)

Director of Sales & Licensing. Managed operations, including negotiations, acquisitions, hiring, collaborations, and product development. Secured licenses with Disney, Marvel, and Warner. Built global gallery relationships, led sales strategies, set pricing, and organized exhibitions.

Oversaw design, manufacturing, and production to align with client needs and market demands.